Monday, 18 February 2013

Audience Feedback: Digipak

Now that I have taken the audience feedback for my digipak on board, I am now going about changing my digipak in order to make it appeal to my target audience better. One of the improvements suggested by my target audience was that I change the white background of the back side of the digipak to something more vibrant. Rather than deciding what colours I should  use by myself, I asked someone from my target audience to tell me which colours they preferred the most. I am glad that I decided to do this because the colours they chose were much different to the colours I would have chosen and for me this further highlighted the importance of listening to my target audience.

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