Knowing the conventions of a music video is essential because without knowing them it is likely that the music video made will be of poor quality. Knowing these conventions helps to create a realistic looking music video. It also reminded me that everything in the music video should be there for a reason e.g. an outdoor setting (countryside) suggests freedom and a lack of limitation. When thinking of ideas for my music video, this will be one of the first things that I need to consider because without them my music video will lack any clear structure.